October 30, 2015
No. CLE/HO/EXH/EA-BCA/2015

Sub: BRAND CREATION AWARD FOR THE YEAR 2014-15

Dear Members,

As you are aware, the Council presents Export Awards to Member-Exporters for their self created and owned Brands every year. Like last year the Council proposes to present Export Awards for Self created and owned Brand in each product category namely Leather Footwear, Non-Leather Footwear, Footwear Components, Leather Garments, and Leather Goods (inclusive of Fashion Gloves / Sports Gloves and Saddlery & Harness) to recognize the efforts taken to introduce own Brands in the international market. There will be one Award (a Plaque) for each of the above product category based on Top export performance

The Criteria for Brand Creation Award is as under:

• Brand should be self created and owned Brand.
• The Brand should be in existence for the last three financial years. In case of acquired Brand, the exporters should have proper legal ownership.
• Should be a Brand which has exports
• Should have an export of minimum Rs.5 crore (FOB value) of the Branded Products in the year 2014-15 However for Harness and Saddlery sector minimum export will be Rs.2 crore. only
• Member Exporters are therefore requested to send the enclosed Application duly filled-in giving an undertaking that the BRAND NAME actually belongs to the exporter. Only self owned brands will be considered for the Award.

The completed Application form should reach the Council on or before 5th December 2015. The export sales of Branded Products for the year 2014-15 should be indicated as FOB value in Rupees and should be duly certified by the Bankers / Chartered Accountant..

With best wishes,

Yours sincerely,

R. Ramesh Kumar
Executive Director.

Applicaiton form for Brand Creation Award Circular for Brand Creation Award