No CLE-HO / IFLADP / Branding / 2018-19

18th May 2018

To: Members of the Council (those having export turnover of Rs.75 Crores & above as per CLE membership data)

Dear Sirs,

Sub: Proposals invited by DIPP, Government of India for Promotion of Indian Brands

As you are aware, one of the sub-schemes of IFLADP 2017-2020 is ‘Promotion of Indian Brands in Footwear, Leather & Accessories Sector’. The scheme guidelines issued by the Department of Industrial Policy & Promotion (DIPP), Govt of India is attached herewith for your ready reference.

All the existing manufacturing units meeting these criteria are eligible to avail support under this scheme (a) cash profit for last 3 years (b) Minimum export of Rs.75 crores or domestic sales of Rs.75 crores, per year of products manufactured by them (c) Indian Brands having registered logo in India / Overseas Market, undertaking viable brand promotion programmes.

We now wish to inform you that the DIPP in its website www.dipp.nic.in has hosted an advertisement, inviting application / proposal from the eligible units under the sub-scheme “Promotion of Indian Brands”. The said advertisement is attached herewith, for your ready reference which is self-explanatory.

Eligible units are hereby requested to arrange to submit their proposal to the DIPP as per the guidelines of the scheme. A copy of the same may be sent to CLE for our information.

For any guidance and clarifications, you are welcome to approach CLE.

With warm regards,

Yours sincerely,

R. SELVAM, IAS

Executive Director

Circular || Guidelines