Inviting participation in the Sourcing at MAGIC Show & the Footwear Sourcing at MAGIC, Las Vegas, USA, February 11-14, 2018.

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No.CLE/EXH/MAGIC –February 2018                                                   October 30, 2017


Members of the Council,                                     

(Footwear, Leather Goods & Garments)      

Dear Members,

Sub:   Inviting participation in the Sourcing at MAGIC Show & the Footwear Sourcing at MAGIC, Las Vegas, USA, February 11-14, 2018.

About the US Market:

The USA is the world’s largest market for Footwear, Leather Garments and Leather Goods & Accessories / Gloves. USA’s import of leather and leather products has increased from US $ 30.65 billion in the year 2012 to US $ 32.89 billion in the year 2016, growing at a CAGR of 1.78%.   India’s export of leather and leather products has increased from US $ 526.13 million in the year 2012-13 to US $ 870.39 million in the year 2016-17, growing at a CAGR of 13.41%.  

Over the years, India’s leather products & footwear exports to USA have been steadily increasing and latest reports shows that India’s export of leather & leather products to USA during April-March 2016-17 has reached the level of US $ 870.39 million as against US $ 834.10 million recorded during the corresponding period of previous year.

USA ranks Number one among the top importing countries of leather and leather products from India with a share of 15.26%.

MAGIC is the world’s largest Apparel & Accessories Trade Show in North America, with 3500 + Exhibitors & More than 35,000+ Attendees.MAGIC Consists of the following many concurrent shows including importantly the following:

  1. MAGIC – Men
  3. WSA@Magic
  4. FN Platform
  5. Sourcing at MAGIC –Footwear
  6. Sourcing at MAGIC

Sourcing at MAGIC- is the Show dedicated to the contract manufacturing and private label business. Sourcing at MAGIC provides space for retail buyers, global importers, licensees and brands to met and conduct business with offshore manufacturers and construct suppliers from the international manufacturing countries.

Total no of Exhibitors at Sourcing at MAGIC are 1600 comprising (Indian Exhibitors 150 + China 700 + Pakistan 25 + Bangladesh 25 + and rest of the world like Mexico, Maroccco, Egypt, Korea, Thailand, Taiwan etc)

Sourcing at MAGIC is the ultimate international business platform offering one-stop shopping for the entire apparel supply chain. Timed to coincide with MAGIC, manufactures and component suppliers have the unique opportunity to connect with thousands of sourcing executives, designers, wholesalers, private label buyers and the top U.S. Multi – Unit retailers.

For more details about the MAGIC Show, members may please visit the website of the fair organizer at  

Council’s participation in the SOURCING at MAGIC / Footwear Sourcing at MAGIC, Feb 11-14, 2018 The Council has organized the ‘India Pavilion’ in the last edition of the MAGIC Show held during August 2017, in which 25 member-companies participated and positive feedback has been received. The Council’s Participation in the MAGIC Show, February 2018 is under funding support from the Market Access Initiative Scheme (MAIS), of the Govt. of India, with the funding support restricted to a total of 25 participating companies.

Considering the size & potential of the US market and the opportunities for India in the same, the Council proposes to organize “India Pavilion” in MAGIC for Footwear and in SOURCING @ MAGIC for Leather Products & Accessories. Participation Fee for both Footwear and Leather Garments & Goods Booths are given below for a Built Up Booth

 Tentative Participation Fee

 Footwear ExhibitorsLeather Garments/Leather Goods Exhibitors
Subsidized Participation Fee for 100 Sq.Ft Booth under MAIS SupportRs. 2,10,000Rs.2,57,000
Unsubsidized Participation Fee if space taken is more than 100 Sq.Ft per additional 100 sq.Ft booth or more than 100 Sq.Ft Rs.3,97,000Rs.4,42,000

(a) For Companies displaying Footwear : Towards promoting the WSA @ Sourcing Show for Footwear, the organizers are offering a special discounted price for Raw Space for footwear exhibitors. As per the indicated cost of a built-up booth by the organizers, and considering other services provided by CLE, the tentative subsidized Participation Fee works out to Rs. 2,10,000/- for a minimum-sized stand of 100 sq ft .

(b) For Companies displaying Leather Garments or Leather Goods – Similarly, there is a special discounted price for exhibitors displaying Garments/Goods. On the basis of costs as given by the Fair Organizer and considering additional services provided by CLE, the tentative subsidized Participation Fee works out to Rs. 257,000/- for a minimum-sized stand of 100 sq ft if member exhibitors

Members interested to participate in the Sourcing at MAGIC/ Footwear Sourcing at MAGIC, February 2018 may please send the attached duly filled-in Application Form along with the participation charges of Rs. 210000 /- for footwear and Rs. 257000/- for Leather Goods / Garments for a minimum-sized booth of 100 sq ft; by Cheque /DD drawn in favour of Council for Leather Exports.                 This may be sent either to the Council’s Head Office in Chennai or Regional Offices at Delhi, Kanpur, Mumbai, Kolkata and two extension offices at Agra & Jalandhar on or November 10, 2017

Important Note: Members may please note that a maximum of 25 members can be enlisted at the Subsidized Participation Fee for both Footwear and Garments & Goods segments. Space at subsidized Fee will be allotted on First Come First Served basis as per receipt of full participation Fee by the Council from the interested member.

Reimbursement of Economy Excursion class air fare by shortest route for MAIS-Eligible Participants Only:

Members participating in this fair (whose Export Turnover during 2016-17 is more than Rs 3 lakhs and less than Rs.30 Crores) can claim  Air Fare reimbursement on economy excursion class by the shortest route subject to fulfillment of other MDA Eligibility Criteria as per MDA Norms.  MDA Intimation Application should be received by the Council by giving minimum 14 days Advance Notice excluding Date of Receipt of Application in the Council and Date of Departure from the country.

VISA Support:

Members may also note that participants will have to arrange the Visa to USA on their own. MAGIC will provide only 4 Visa Invitation Letters for each exhibiting company. The letters will be provided to paid exhibitors only. CLE/MAGIC claims no responsibility for any Visa rejection, what so ever. Kindly note that non-issuance of Visa will not be considered a valid ground for withdrawal subsequent to confirmation of participation. Hence, withdrawal from participation after confirmation will not be allowed.


With best regards,

Yours sincerely,

R.Ramesh Kumar, IAS

Executive Director