No. CLE/HO/IMD-F/SPOGA/2019                                                                         27^th May, 2019

To
 
The Members of the Council

Dear Members,

Inviting Participation in the SPOGA Horse Fair, (Passion & Profession) Cologne, Germany, September 1-3, 2019

About the Market

Germany is the second-largest global importer of Harness and Saddlery items, with its imports increasing from US $ 134.82 million in 2013-14 to US $ 154.89 million in 2017-18.  India’s export of Harness & Saddlery items to Germany has also been growing, from US$ 30.31 million in 2013-14 to US$ 33.46 million in 2017-18. India accounts for a share of 21.60% in the overall import of Saddlery & Harness products by Germany during 2017-18.

CLE’s participation in the Spoga Horse Fair (September 1-3, 2019)

With the aim of enhancing our market share in Germany, the Council is planning to organize the “Group Participation” of 30 member exporters in a total area of 360 Sq.mt in the September 2019 edition of Spoga Horse fair with support from the Market Access Initiative Scheme (MAIS) of the Government of India.

Participation Fee

The MAI subsidized Participation charges for 12 Sq mt space is Rs. 1.53 lakhs. The 12 sq.mt charges includes Space cost, 1 Round Table, 4 Chairs & Carpet and other Organizing Expenses i.e. the AUMA Fee, Garbage Charge, Media Promotion Package, Visitor Promotion Package, and Services of CLE like Common Interpreter, Profile Booklet, Drinking Water, etc.           Un-subsidized participation fee for 12 sq.mtrs. space would be Rs. 3,40,000/-. The subsidized participation fee will be applicable for 12 sqm area only. Additional space (over and above 12 sqm) will be charged @ Rs. 27,368/- per sq.mtrs.

The MAI Guidelines stipulate that MAI assistance would be given to individual member-companies for only up to 3  participation in a particular fair. Likewise, one company is eligible for availing MAI funding support for Two events in a financial year.

Important:

Members have to arrange Visa to Germany on their own.  However, CLE will arrange for the Invitation Letters.

MAI Air Fare Reimbursement

Members who are eligible to participate at the MAIS-Subsidized Participation Fee are eligible to claim Airfare Reimbursement subject to the Airfare Funding Approval by the Government for 2019-20 and compliance of the following Conditions:-

a.	14 Days Advance notice- excluding date of travel & receipt of application date.
b.	FOB Value in the preceding year between Rs 3 lakhs to  Rs.30 Crores
c.	Completed 12 months of membership
d.	Person attending the fair – Regular Director / Partner / Proprietor
e.	Restricted to Three times grant received under MDA/MAIS
f.	Claims with Original Boarding Pass

The MAIS Intimation Application is enclosed herewith, which should be received by the Council by giving minimum 14 days Advance Notice excluding Date of Receipt of Application in the Council and Date of Departure from the country.  The same will be considered subject to the Airfare Funding Approval by the Government for 2019-20 and compliance of the above Six Conditions.

Last Date for confirming Fair participation :

Members interested are requested to confirm their participation by sending the attached application form, duly completed, along with the full payment to the Council on or before Tuesday, the 4th June, 2019.   We are targeting to enlist a maximum of  30 participants and booth allotment will be on ‘First Come First Served’ basis.

With regards,

R. Selvam, IAS
Executive Director
Council for Leather Exports

Application Form | MAI Airfare Reimbursement Intimation Application Form