No.CLE/EXH/MAGIC –February 2016 October 27, 2015


All Members of the Council(Footwear, Leather Goods & Garments)
Sub: Inviting participation in the MAGIC Show – Las Vegas, USA, February 15-18, 2016 under MAI Scheme.

About the US Market:

The USA is the world’s largest market for Footwear, Leather Garments and Leather Goods & Accessories / Gloves. USA’s import of leather and leather products has increased from US $ 22159.83 million in the year 2009 to US $ 31565.21 million in the year 2013, growing at a CAGR of 9.25%. India’s export of leather and leather products has increased from US $ 296.37 million in the year 2009 to US $ 768.06 million in the year 2014, growing at a CAGR of 20.98%.

Over the years, India’s leather products & footwear exports to USA has been steadily increasing and latest reports shows that India’s export of leather and leather products to USA during April-August, 2015 has reached to the level of US $ 380.73 million as against US $ 315.30 million recorded during the corresponding period of previous year, registering a growth rate of 20.75%. As per Indian leather sector export data for the period April-August, 2015, USA was the largest destination-country for India’s Exports, with share of 14.35%, followed by U.K. (12.32%) and Germany (11.09%).

The Magic Show, Las Vegas-USA has for long been the largest Apparel and Accessories Trade show in North America. Today referred to as Magic Market Week the Show comprises a number of concurrent events focused on different product groups & fashion segments for Men / Women.

The Sourcing Section at MAGIC is dedicated to Contract Manufacturing and Private Label business. Sourcing at MAGIC has been conceptualized to provide a space for large retail buyers, global importers, licensees and brands to meet and conduct business with overseas manufacturers / suppliers from international manufacturing countries. A few years ago MAGIC introduced the section for Footwear Brands & Retailers i.e FN Platform. Almost concurrently a Sourcing Section was incorporated for Footwear Contract Manufacturers.

For more details about the MAGIC Show, members may please visit the website of the fair organizer at

Councils participation in the MAGIC Show/MAGIC Market Week, February15-18, 2016 The Council has organized the India Pavilion in the last edition of the MAGIC Show held during Aug 2015, in which 25 member-companies participated and positive feedback has been received.

Considering the size & potential of the US market and the opportunities for India in the same, the Council proposes to organize India Pavilion in WSA @ MAGIC for Footwear and in SOURCING @ MAGIC for Leather Products & Accessories funding under support from the Market Access Initiative Scheme (MAIS) of the government of India.

Tentative Participation Cost:

Participation Fee Footwear ExhibitorsLeather Garments/Leather Goods Exhibitors
Subsidized Participation Fee for 100 Sq.Ft Booth Rs.2,25,000Rs.2,25,000
Unsubsidized Cost of Participation Fee if space taken is more than 100 Sq.Ft per additional 100 sq.Ft booth or more than 100 Sq.Ft.Rs.385000Rs.4,35,000

(a) For Companies displaying Footwear : Towards promoting the WSA @ Sourcing Show for Footwear, the organizers are offering a special discounted price for Raw Space for footwear exhibitors. As per the indicated cost of a built-up booth by the organizers, and considering other services provided by CLE, the tentative Participation Fee works out to Rs. 2,25,000/- for a minimum-sized stand of 100 sq ft .

(b) For Companies displaying Leather Garments or Leather Goods : Similarly, there is a special discounted price for exhibitors displaying Garments/Goods. On the basis of costs as given by the Fair Organizer and considering additional services provided by CLE, the tentative Participation Fee works out to Rs. 2,50,000/- for a minimum-sized stand of 100 sq ft if member exhibitors

Members interested to participate in the MAGIC Show/MAGIC Market Week, August 2015 may please send the attached duly filled-in Application Form along with the participation charges of Rs.2,25,000 /- for footwear and Rs. 2,50,000/- for Leather Goods / Garments for a minimum-sized booth of 100 sq ft; by Cheque /DD drawn in favour of Council for Leather Exports. This may be sent either to the Councils Head Office in Chennai or Regional Offices at Delhi, Kanpur, Mumbai, Kolkata and two extension offices at Agra & Jalandhar on or November 15, 2015.

Important Note: Members may please note that a maximum of 25 members can be enlisted at the Subsidized Participation Fee for both Footwear and Garments & Goods segments. Space at subsidized Fee will be allotted on First Come First Served basis as per receipt of full participation Fee by the Council from the interested member.

Visa Support :

MAGIC will provide only 4 Visa Invitation Letters for the each exhibiting company. The letters will be provided to paid exhibitors only. (MAGIC/CLE claims no responsibility for any Visa rejection, what so ever). Members may also please note that participants will have to arrange the US Visa on their own. However, CLE will arrange for the Invitation Letter from the fair organizer to facilitate obtaining of visas by participants. Kindly note that non-issuance of Visa will not be considered as a valid ground for withdrawal subsequent to confirmation of participation. Hence, withdrawal from participation after confirmation will not be allowed.

No MDA Grant for Individual Exporters under MDA Scheme: There will be no MDA Grant for Individual Exporters as the Council is organizing participation in the MAGIC Show, August 2015 under funding support from the Market Access Initiative Scheme (MAIS) of the Govt. of India.

Thanking you,
With Regards

R.Ramesh Kumar, IAS
Executive Director

Circular of Magic show | Application Form of Magic show