SPOGA Horse Fair

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March 7, 2016.


All Members of the Council

Dear Member,
Sub: Inviting Participation in the SPOGA Horse Fair, Cologne,Germany, September 4-6, 2016.

“Germany is the second-largest global importer of Harness and Saddlery items, with its imports increasing sharply from US $ 100.00 million in 2009-10 to US $ 132.06 million in 2013-14. India’s export of Harness and Saddlery items to Germany has also been growing, from US$ 18.02 million in 2009-10 to US$ 30.31 million in 2013-14. With the aim of enhancing our market share in Germany and also to project our brand in this country, the Council is planning to organize the “Group Participation” of 35 member exporters in a total area of 420 Sq.mt in the September 2016 edition of Spoga Horse fair with support from the Market Access Initiative Scheme (MAIS) of the Govt of India.

Market for Indian Saddlery & Harness Products –The global imports of Saddlery & Harness had increased from US$ 994.18 mn in 2009-10 to US $ 1269.18 mn in 2013-14, growing at a cumulative annual growth rate of 6.30%. India had a significant share of 2.58% in the global Saddlery & Harness trade during 2013-14.

Germany is the leading importer of Saddlery & Harness products from India, and further, eight of the top ten leading importing countries of Indian Saddlery & Harness items i.e. UK, Belgium, Netherlands, France, Sweden, Italy, Denmark, are from the European Union, with this region having a share of 74% in Indian Saddlery & Harness exports. ”

Spoga Horse Autumn (September) 2015 in figures:

Spoga Horse Autumn (September 2016) was sold out early on, although the organizer had made additional exhibition space available directly next to the hall for the first time. This made it possible to expand the exhibition space by almost 5 percent. The increase in the amount of exhibitors was primarily due to the growth in the number of foreign exhibitors. The strongest European participation came from Great Britan, France and Italy. Since there is no comparable pure trade fair format in these countries, Spoga horse is particularly important for the international sales business of the exhibitors. There were about 432 companies from 33 countries, 80 percent of which were from abroad who participated in the Spoga Horse Autumn Fair. Around 37,000 visitors from over 108 countries attended spoga horse and Spoga + gafa 2015. The share of foreign visitors was over 60%.

The excellent quality of the visitors was also confirmed by an independent Visitor Survey. Around 80% of the visitors interviewed are involved in procurement decisions, 56 percent are even decisive in the decision-making process.

Spoga Horse, Aug Sep 4-6, 2016 – As per information from Koeln Messe GmbH, inquiries for space booking in the coming SPOGA Fair
Sep 4-6, 2016 have commenced, and they have requested the Council to confirm booking of space in this fair at the earliest, as space is expected to fill-up quickly..

Participation Costs for CLE Members – In order to support member – exporters of Harness & Saddlery who are predominantly from the MSME sector to take part in this specialized fair for equestrian products in Europe, the Council had approached the Dept of Commerce to provide necessary funding support to organize member participation in Spoga Horse Fair, September 2016 edition under the Market Access Initiative Scheme (MAIS) for the fourth time. The Council’s proposal for facilitation of members’ participation in the Spoga Horse, September 2016with funding under MAI scheme has been approved, subject to the participation of at least 35 member-companies in the CLE India Pavilion in the Spoga Horse, September 4-6, 2016. The subsidized Participation Charges for a 12 Sq m built up booth cost is about Rs.1,50,000/-. The 12 sq.Mt booth charges includes Space cost, 1 Round Table, 4 Chairs & Carpet and other Organizing Expenses including the Auma Fee, Garbage Charge (per Stand of 12 sq m) of Euro 50, Media Promotion Package, Visitor Promotion Package, and Services of CLE like Common Interpreter, Profile Booklet, Drinking Water, etc/

It may be noted that the MAI Guidelines stipulate that MAI assistance would be given to individual member-companies for only up to 3 participations in a fair. Hence, members are urged to avail of this opportunity to take part in the SPOGA Horse September 4-6, 2016, at the subsidized cost of participation.

Regarding MAI Support, Members may also kindly note the following:

Support under MAI scheme is admissible only for a 12 sq mtr booth ; to ensure equal availing of assistance under this scheme by all participants.

Ø In case an additional booth is required by a company or companies from the same group, the same will be allotted at the actual cost based on payments made towards Space cost, Registration fee, other charges payable to the Fair organizer and other organizing expenses. (In other words participation cost will be without funding support from the MAI scheme).

Ø Similarly, members wanting to have more than 12 sq mtr space will be required to pay for the additional space and accessories, etc which will be without funding support of the MAI scheme. The additional space cost alone Rs.40,000/- per 3 sq.mt charges. The space can be enhanced in multiples of 3 sq.Mt. This will again be based on actual payments made.

Ø As participation in this Fair is being organized with funding support under the MAI scheme, no assistance under MDA scheme will be available to individual exporters.

Participation Charges/ Sq.Mt wiseSubsidized ChargesUn-Subsidized Charges (Who completed participation under MAI funding more than three times consequently)
For 12 Sq.Mt SpaceRs. 1,50,000Rs. 3,05,000/-
For 15 Sq.Mt SpaceRs.1,90,000Rs. 3,45,000/-
For 18 Sq.Mt SpaceRs.2,30,000Rs. 3,85,000/-

Interested members are requested to confirm their participation in the Sept. 20016 edition of the fair, by sending the duly filled Application Form (copy enclosed) along with the payment of the Participation Charges as stated above on or before March 24, 2016.

Members are requested to kindly extend their co-operation to the Council in booking space in a good location in September 2014 edition of SPOGA fair, by sending the Participation Fee along with the completed Application Form at the earliest and positively within the said deadline. It may be noted that participants will have to arrange the German Visa on their own. However, the Council will arrange for an Invitation Letter from the fair organizer to facilitate obtaining of visas by participants. Kindly note that non-issuance of Visa will not be considered as a valid ground for withdrawal subsequent to confirmation of participation. Hence, withdrawal from participation after confirmation will not be allowed.

Thanking you,

With Regards
R.Ramesh Kumar, IAS
Executive Director

Circular of SPOGA Horse Fair | Application Form of SPOGA Horse Fair